Carrot Principle: New study shows 65% never praised by boss
Thursday, May 14th, 2009Showing loyalty by giving credit where credit is due is a way to make massive deposits in people’s trust account. As Robert Townsend former CEO of Avis said: “It’s been my experience that the people who gain trust, loyalty, excitement, and energy fast are the ones who pass on the credit to the people who have really done the work. A leader doesn’t need the credit…they get more credit than they deserve anyway.” As our friend and associate Dottie Gandy emphasizes: ” it is not only important to give credit to people for what they do it is also important to acknowledge people for who they are.”
In the new edition of The Carrot Principle:How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance authors Adrian Gostick and Chester Elton found that 79% of talent that left organizations did so for lack of appreciation and 65% in North America report they were not recognized in the least bit in the last year. These two statistics alone are worth the price of this book but they have interviewed over 200,000 workers and the results will shock you. I know it did me. This one is a must read for anyone who manages people regardless of the setting including parents and teachers! Lack of giving credit is clearly one of the high costs of low trust.

Photo Credit Willie Holdman


