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Intelligently Brief Insights on The Speed of Trust posted occasionally from the wild wild west of North America.

Archive for February, 2012

Stephen M R Covey Cover Story Linked In and Business Magazine

Friday, February 17th, 2012

Smart Trust continues to be the topic of much discussion in social media as evidenced by this cover story in Linked In and Business Magazine featuring Smart Trust and Stephen M R Covey.

The entire foundation of social media relies on trust and the brokering of that trust among friends, colleagues and collaborators.  Just as the economic melt down was rooted in a breach of trust,  smart trust fuels the growth of social media.  A seismic shift in the success of social media was, I believe, somewhat unknowingly implemented by Mark Zuckerberg even before Facebook exploded.  It’s early success was predicated on the requirement of the use of an authentic identity, instead of the pseudonyms prevalent on AOL and others at the time.  The accountability and transparency of using our true identity not only facilitated the ability to transfer trust and reputation, but provided a level of accountability and civility required to become a “high ground” force for social good.

Stephen and I resonate with a concept I first read of in Think and Grow Rich published in the 1930′s, that of signing your work as if it would be published in the newspaper the next morning.  Warren Buffet, in a message to his team at Berkshire Hathaway said it this way as we noted in Smart Trust:

“We can afford to lose money—even a lot of money. We cannot afford to lose reputation—even a shred of reputation. Let’s be sure that everything we do in business can be reported on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. In many areas, including acquisitions, Berkshire’s results have benefitted from its reputation, and we don’t want to do anything that in any way can tarnish it. Berkshire is ranked by Fortune as the second-most admired company in the world. It took us 43 years to get there, but we could lose it in 43 minutes.”  

In a very real sense social media brings this abstraction to life.  Virtually any thing we say or do can in fact be published in the next moment.  This is a very sobering level of accountability that I feel is potentially an extraordinary force for good and will help restore the civility we have lost of late.

Read this interview with Stephen in Linked In and Business Magazine and it will further  expand your understanding of the  significance of social media, not just the history so far, but more importantly the critical implications going forward.  The more I understand the extraordinary influence of this new media, the more I am humbled by how little we yet understand.  This is just the tip of the iceberg of what can prove to be a medium to restore trust and accountability of global citizens at a scale never before in history, and to do it in real time.  Leveraging our influence at the scale enabled by social media can unleash a ripple effect of positive change we refer to as a global renaissance of trust.  I predict this will spark a positive sea change of trust of historic proportions. (for the record we do understand the possibility of social media fueling the dark side, that’s why we call it Smart Trust not Stupid Trust. More on that later)

Stephen Covey Greg Link

About CoveyLink

Stephen M. R. Covey and Greg  Link are co-founders of CoveyLink & The Global Speed of Trust Practice with worldwide license partner FranklinCovey. We advise and train leading organizations, government agencies and educational entities to transform toxic relationships, toxic teams and toxic cultures to high trust, high performance, fully engaged growth engines.  We have presented keynotes is over 40 countries around the world based on our  New York Times and Wall Street Journal #1 bestseller, The Speed of Trust: The One Thing That Changes Everything and our new, already #1 book, Smart Trust: Creating Prosperity, Energy and Joy in a low Trust World.



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