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	<title>CoveyLink &#187; Market Trust&#8211;Reputation</title>
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	<link>http://www.coveylink.com/blog</link>
	<description>Official Blog of The Speed of Trust, Smart Trust and CoveyLink</description>
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		<title>Trust Across America Names 2012 Thought Leaders</title>
		<link>http://www.coveylink.com/blog/trust-across-america-2012-thought-leaders/</link>
		<comments>http://www.coveylink.com/blog/trust-across-america-2012-thought-leaders/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 16:11:12 +0000</pubDate>
		<dc:creator>link</dc:creator>
				<category><![CDATA[Globalization/Flat World]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Market Trust--Reputation]]></category>
		<category><![CDATA[Smart Trust]]></category>
		<category><![CDATA[Societal Trust--Contribution]]></category>

		<guid isPermaLink="false">http://www.coveylink.com/blog/?p=881</guid>
		<description><![CDATA[&#160; Trust Across America, the respected international think tank and research firm known for developing pragmatic criteria for identifying the most trusted organizations, today announced their 2012 list of Thought Leaders in Trustworthy Business Behaviors.  Stephen M. R. Covey and I are honored to be included for the second year in a row in this [...]]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p><a href="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2012/01/Screen-Shot-2012-01-15-at-1.07.25-PM.png"><img class="alignleft size-medium wp-image-882" title="Screen Shot 2012-01-15 at 1.07.25 PM" src="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2012/01/Screen-Shot-2012-01-15-at-1.07.25-PM-300x295.png" alt="" width="300" height="295" /></a></p>
<p><strong>Trust Across America</strong>, the respected international think tank and research firm known for developing pragmatic criteria for identifying the most trusted organizations, today announced their <a href="http://www.trustacrossamerica.com/offerings-thought-leaders.shtml">2012 list of Thought Leaders</a> in Trustworthy Business Behaviors.  Stephen M. R. Covey and I are honored to be included for the second year in a row in this unique and prestigious company.  We join many of our  North American mentors, and peers including Barry Rellaford, one of our business partners,  Indra Nooyi, CEO of PepsiCo who wrote the foreword to our new book <em><strong><a href="http://www.amazon.com/dp/1451651457/ref=as_li_tf_til?tag=coveylink-20&amp;camp=0&amp;creative=0&amp;linkCode=as1&amp;creativeASIN=1451651457&amp;adid=127W5GY4V5A9BB01N26X">Smart Trust</a></strong></em>, Tony  Hsiesh, CEO of Zappos who we interviewed for our book and numerous other long time friends and colleagues.   We are humbled to be included and intend to do our part to follow the lead of Trust Across America to amplify the significance of growing high trust cultures and restoring trusted behavior as a recognized driver to restoring our global economic growth.</p>
<p>Renowned leadership authority Warren Bennis, also on this list, had this to say when he read our new book: &#8220;<em>Smart Trust is without doubt one of the most powerful and seminal books of our age. It exposes and helps solve the most dangerous crisis apparent in almost all human institutions: how to trust in a low trust world.&#8221;  </em></p>
<p>We feel that Trust Across America is contributing an important platform to as Steve Jobs said: &#8220;<em>put a dent in the universe&#8221;  </em>as it relates to transforming our toxic economy as it relates to trust.  We applaud their efforts.</p>
<p>&nbsp;</p>
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		<title>Newsweeks first ever best countries rank</title>
		<link>http://www.coveylink.com/blog/newsweeks-first-ever-best-countries-rank/</link>
		<comments>http://www.coveylink.com/blog/newsweeks-first-ever-best-countries-rank/#comments</comments>
		<pubDate>Sat, 14 May 2011 04:57:28 +0000</pubDate>
		<dc:creator>link</dc:creator>
				<category><![CDATA[Globalization/Flat World]]></category>
		<category><![CDATA[Health/Vitality]]></category>
		<category><![CDATA[Market Trust--Reputation]]></category>
		<category><![CDATA[Societal Trust--Contribution]]></category>

		<guid isPermaLink="false">http://www.coveylink.com/blog/?p=824</guid>
		<description><![CDATA[For the first time Newsweek has rank the countries in the world based on well being. NEWSWEEK chose five categories of national well-being—education, health, quality of life, economic competitiveness, and political environment—and compiled metrics within these categories across 100 nations. Warren Buffet likes to say that anything good that’s ever happened to him can be [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2011/06/Screen-shot-2011-06-13-at-10.59.55-PM.png"><img class="alignleft size-full wp-image-826" title="Screen shot 2011-06-13 at 10.59.55 PM" src="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2011/06/Screen-shot-2011-06-13-at-10.59.55-PM.png" alt="" width="293" height="215" /></a>For the first time Newsweek has rank the countries in the world based on well being. <a href="http://www.newsweek.com/2010/08/16/best-countries-in-the-world.html">NEWSWEEK</a> chose five categories of national well-being—education, health, quality of life, economic competitiveness, and political environment—and compiled metrics within these categories across 100 nations.</p>
<p>Warren Buffet likes to say that anything good that’s ever happened to him can be traced back to the fact that he was born in the right country at the right time.  While trust was not a specific criteria all these indicators correlate with trust.</p>
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		<title>Brazil, India China trust business more than US</title>
		<link>http://www.coveylink.com/blog/brazil-india-china-trust-business-more-than-us/</link>
		<comments>http://www.coveylink.com/blog/brazil-india-china-trust-business-more-than-us/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 04:18:25 +0000</pubDate>
		<dc:creator>link</dc:creator>
				<category><![CDATA[Globalization/Flat World]]></category>
		<category><![CDATA[Market Trust--Reputation]]></category>
		<category><![CDATA[Measuring Trust]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.coveylink.com/blog/?p=816</guid>
		<description><![CDATA[How much do you trust business to do what is right? The US answered that question  a full 8 points lower than even last year while China, India and Brazil either increased trust in business or in the case of China stayed the same.  More significantly trust in business ranged from 62% to 82% compared [...]]]></description>
			<content:encoded><![CDATA[<p>How much do you trust business to do what is right?<a href="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2011/06/Screen-shot-2011-06-13-at-10.30.23-PM.png"><img class="size-medium wp-image-818 alignleft" title="Screen shot 2011-06-13 at 10.30.23 PM" src="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2011/06/Screen-shot-2011-06-13-at-10.30.23-PM-300x221.png" alt="" width="300" height="221" /></a></p>
<p>The US answered that question  a full 8 points lower than even last year while China, India and Brazil either increased trust in business or in the case of China stayed the same.  More significantly trust in business ranged from 62% to 82% compared to only 46% for US.  Clearly US business suffers from a trust tax that requires attention.  Check out this years global trust study at <a href="http://www.edelman.com/trust/2011/uploads/Trust%20Executive%20Summary.PDF">Edelman</a>.</p>
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		<title>Gladwell draws brilliant distinction on trust in social media</title>
		<link>http://www.coveylink.com/blog/gladwell-draws-brilliant-distinction-on-trust-in-social-media/</link>
		<comments>http://www.coveylink.com/blog/gladwell-draws-brilliant-distinction-on-trust-in-social-media/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 20:14:56 +0000</pubDate>
		<dc:creator>link</dc:creator>
				<category><![CDATA[Globalization/Flat World]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Market Trust--Reputation]]></category>
		<category><![CDATA[Relationship Trust--Behavior]]></category>
		<category><![CDATA[Societal Trust--Contribution]]></category>
		<category><![CDATA[Trustwork vs. Social Network]]></category>

		<guid isPermaLink="false">http://www.coveylink.com/blog/?p=744</guid>
		<description><![CDATA[Malcolm Gladwell, with his usual piercing insight, debunks false assumptions of the true cause and effect of social media and movements.  His in depth review of this increasingly more influential medium is worth the read in the November 2010 New Yorker.  From our perspective your high trust relationships form what he refers to as &#8220;strong [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2011/03/NewYorker2.jpg"><img class="alignleft size-full wp-image-769" title="NewYorker" src="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2011/03/NewYorker2.jpg" alt="" width="130" height="190" /></a>Malcolm Gladwell, with his usual piercing insight, debunks false assumptions of the true cause and effect of social media and movements.  His in depth review of this increasingly more influential medium is worth the read in the <a href="http://www.gladwell.com/2010/2010_10_04_a_twitter.html">November 2010 New Yorker</a>.  From our perspective your high trust relationships form what he refers to as &#8220;strong ties&#8221; while many of our social acquaintances and &#8220;friends&#8221; in our social networks are &#8220;weak ties&#8221;.  Both are valuable but it is important to remember the distinction.</p>
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		<title>Speed of Trust USA Today Bestseller</title>
		<link>http://www.coveylink.com/blog/speed-of-trust-usa-today-bestseller/</link>
		<comments>http://www.coveylink.com/blog/speed-of-trust-usa-today-bestseller/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 21:06:51 +0000</pubDate>
		<dc:creator>link</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Market Trust--Reputation]]></category>
		<category><![CDATA[Societal Trust--Contribution]]></category>
		<category><![CDATA[Speed of Trust]]></category>

		<guid isPermaLink="false">http://www.coveylink.com/blog/?p=730</guid>
		<description><![CDATA[The Speed of Trust again graced the USA Today bestseller list as clear indication that momentum is building by leaders interested in learning to lead and get results in a way that inspires trust.  We judge others by their behaviors and ourselves by our intents.  The art is to behave in ways that inspire trust. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2010/11/Picture-56.png"><img class="alignleft size-thumbnail wp-image-734" title="Picture 56" src="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2010/11/Picture-56-150x150.png" alt="" width="150" height="150" /></a>The Speed of Trust again graced the <a href="http://www.usatoday.com/money/books/booklist.htm">USA Today bestseller list</a> as clear indication that momentum is building by leaders interested in learning to lead and get results in a way that inspires trust.  We judge others by their behaviors and ourselves by our intents.  The art is to behave in ways that inspire trust.  To walk our talk.  My daily challenge.</p>
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		<title>Speed of Trust # 1 Bestseller Washington Post</title>
		<link>http://www.coveylink.com/blog/720/</link>
		<comments>http://www.coveylink.com/blog/720/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 19:54:52 +0000</pubDate>
		<dc:creator>link</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Globalization/Flat World]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Market Trust--Reputation]]></category>
		<category><![CDATA[Societal Trust--Contribution]]></category>
		<category><![CDATA[Speed of Trust]]></category>

		<guid isPermaLink="false">http://www.coveylink.com/blog/?p=720</guid>
		<description><![CDATA[The Speed of Trust topped the non fiction book bestseller list in the Washington Post today.  I would like to think that this is an indication of our leaderships intent to restore trust.  I am confident that the ripple effect of responsibility and accountability felt this month in Washington and around the USA will continue [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2010/11/Picture-53.png"><img class="alignleft size-thumbnail wp-image-722" title="Picture 53" src="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2010/11/Picture-53-150x97.png" alt="" width="150" height="97" /></a> The Speed of Trust topped the non fiction book bestseller list in the <a href="http://voices.washingtonpost.com/political-bookworm/2010/11/book_world_-_november_7_2010_1.html">Washington Post today</a>.  I would like to think that this is an indication of our leaderships intent to restore trust.  I am confident that the ripple effect of responsibility and accountability felt this month in Washington and around the USA will continue to increase trust.  Leaders must go first and make restoring trust a strategic imperative.  At this time of the lowest trust and confidence levels in history paradoxically we are also seeing tremendous examples of high trust.  Leaders, teams and organizations around the world are prospering and growing by behaving in high trust ways.</p>
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		<title>2009 most trusted countries</title>
		<link>http://www.coveylink.com/blog/2009-most-trusted-countries/</link>
		<comments>http://www.coveylink.com/blog/2009-most-trusted-countries/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 22:17:16 +0000</pubDate>
		<dc:creator>link</dc:creator>
				<category><![CDATA[Globalization/Flat World]]></category>
		<category><![CDATA[Market Trust--Reputation]]></category>
		<category><![CDATA[Measuring Trust]]></category>
		<category><![CDATA[Societal Trust--Contribution]]></category>

		<guid isPermaLink="false">http://www.coveylink.com/blog/?p=660</guid>
		<description><![CDATA[Trust perception varies from country to country throughout the world.  Paul Zak and other researches have even correlated trust levels with GDP.  Countries dealing with similar global conditions have markedly different outcomes.   Transparency International publishes an annual report on the perceived levels of trust in various countries based on 13 surveys and various other [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2010/10/Picture-28.png"><img class="alignleft size-thumbnail wp-image-691" title="Picture 28" src="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2010/10/Picture-28-150x150.png" alt="" width="150" height="150" /></a>Trust perception varies from country to country throughout the world.  Paul Zak and other researches have even correlated trust levels with GDP.  Countries dealing with similar global conditions have markedly different outcomes.   <a href="http://www.transparency.org/policy_research/surveys_indices/cpi/2009/cpi_2009_table">Transparency International</a> publishes an annual report on the perceived levels of trust in various countries based on 13 surveys and various other criteria.  What is clear is that trust levels are different in different countries.  The 2009 most trusted country was New Zealand, followed by Denmark, Singapore and Sweden.  The US ranked 19th and Japan 17th.  Go to the link above for the complete ranking.  As we have said, trust more that Euros, Yen or Dollars is the currency of the new global economy.  By learning the components and behaviors that make up trust we can all learn to raise the levels of trust in our families, our organizations and even our countries.</p>
<p>The International <a href="http://14iacc.org/about/history/">Anti-Corruption Conference</a> will be held 10 to 13 this November in Bangkok.  The theme is Restoring trust: Global action for transparency. The conference will offer innovative perspectives on the role of anti-corruption in restoring trust.</p>
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		<title>The Ripple Effect</title>
		<link>http://www.coveylink.com/blog/the-ripple-effect/</link>
		<comments>http://www.coveylink.com/blog/the-ripple-effect/#comments</comments>
		<pubDate>Sun, 17 Oct 2010 23:55:09 +0000</pubDate>
		<dc:creator>link</dc:creator>
				<category><![CDATA[High Performance]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Market Trust--Reputation]]></category>
		<category><![CDATA[Relationship Trust--Behavior]]></category>
		<category><![CDATA[Self Trust--Credibility]]></category>
		<category><![CDATA[Societal Trust--Contribution]]></category>
		<category><![CDATA[Speed of Trust]]></category>
		<category><![CDATA[Trustwork vs. Social Network]]></category>

		<guid isPermaLink="false">http://www.coveylink.com/blog/?p=515</guid>
		<description><![CDATA[We often ask the question: who do you trust? to organizational leaders and workers around the globe.  In both the public and the private sectors there is now an uneasy caution about who you can trust.  The more penetrating question is who trusts you?  Imagine if you could grow trust in an environment of ever decreasing trust. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2010/06/water-drop1.png"><img class="alignleft size-thumbnail wp-image-592" title="water drop" src="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2010/06/water-drop1-150x150.png" alt="" width="150" height="150" /></a><br />
We often ask the question: who do you trust? to organizational leaders and workers around the globe.  In both the public and the private sectors there is now an uneasy caution about who you can trust.  The more penetrating question is who trusts you?  Imagine if you could grow trust in an environment of ever decreasing trust.  What a competitive advantage that would be.  It is more important than ever for you to give people someone they can trust.  Starting with your self by behaving and leading in ways that inspire trust creates a ripple effect of influence.</p>
<p>Test this for yourself.  Think of the person you trust the most.  What is it like to work with or be with that person?  Do they have influence on you because you trust them?  Does it speed up business to work with them?  What IF?  What if, everyone on your team had that level of trust?  At worst it would be a lot more energizing to work together.  At best trust makes the playing field really fast and becomes a performance multiplier that has a ripple effect on your team and your organization.</p>
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		<title>It pays to trust your customers.</title>
		<link>http://www.coveylink.com/blog/it-pays-to-trust-your-customers/</link>
		<comments>http://www.coveylink.com/blog/it-pays-to-trust-your-customers/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 17:36:39 +0000</pubDate>
		<dc:creator>link</dc:creator>
				<category><![CDATA[Globalization/Flat World]]></category>
		<category><![CDATA[Market Trust--Reputation]]></category>

		<guid isPermaLink="false">http://www.coveylink.com/blog/?p=666</guid>
		<description><![CDATA[Great example of trusting customers.  United airlines I am sure wishes they would have trusted their customer and honored his claim for a damaged guitar.  An LA times article tells the story of David Carroll&#8217;s difficulty  in getting United to replace his damaged guitar.  Dave took matters into his own hands and produced a  You [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2010/10/Picture-24.png"><img class="alignleft size-thumbnail wp-image-670" title="Picture 24" src="http://www.coveylink.com/blog/http://www.coveylink.com/blog/wp-content/uploads/2010/10/Picture-24-150x150.png" alt="" width="150" height="150" /></a>Great example of trusting customers.  United airlines I am sure wishes they would have trusted their customer and honored his claim for a damaged guitar.  An <a href="http://travel.latimes.com/daily-deal-blog/index.php/smashed-guitar-youtu-4850/">LA times</a> article tells the story of David Carroll&#8217;s difficulty  in getting United to replace his damaged guitar.  Dave took matters into his own hands and produced a  <a href="http://www.youtube.com/watch?v=5YGc4zOqozo">You Tube</a> video that has been viewed nearly 10 million times.  Trust and accountability take on new levels in this new age of transparency enabled by the web.</p>
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		<title>Trust in neighbors top 10</title>
		<link>http://www.coveylink.com/blog/trust-in-neighbors-top-10/</link>
		<comments>http://www.coveylink.com/blog/trust-in-neighbors-top-10/#comments</comments>
		<pubDate>Mon, 10 May 2010 03:17:35 +0000</pubDate>
		<dc:creator>link</dc:creator>
				<category><![CDATA[Market Trust--Reputation]]></category>
		<category><![CDATA[Measuring Trust]]></category>
		<category><![CDATA[Societal Trust--Contribution]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.coveylink.com/blog/?p=650</guid>
		<description><![CDATA[These findings, encompassing more than 170,000 interviews from the first six months of 2009 reveal that nationwide, 70% of Americans express trust in their neighbors, but this varies within a range of 25 percentage points across states.]]></description>
			<content:encoded><![CDATA[<p><img src="http://sas-origin.onstreammedia.com/origin/gallupinc/GallupSpaces/Production/Cms/POLL/7ulbaabn2k6vrgy25x7mzw.gif" border="0" alt="Top 10 States, Trust in Neighbor" hspace="0" width="264" height="366" />These findings, encompassing more than 170,000 interviews from the first six months of 2009 reveal that nationwide, 70% of Americans express trust in their neighbors, but this varies within a range of 25 percentage points across states.</p>
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