Photo Credit Willie Holdman War in the Boardroom
March 27th, 2009 by link
Al Ries and his daughter Laura’s new book War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don’t See Eye-to-Eye–and What to Do About It is dead on insightful. Of course I am biased, I’m a serial marketeer. We built this city (read business) on rock n’ roll (read marketing). As Al and Laura point out “Perception always trumps reality.” I could not agree more. The first chapter is worth the price of the book. Al has been behind the scenes advising executives for years and supports his conclusions with plentiful evidence. This example is priceless. “We can visualize what happened in the boardroom. Grown men, with decades of experience in the automobile field, sat around a conference table and decided to launch a Volkswagen vehicle with a price tag reaching 6 digits. (we don’t know any right brain marketer who would have thought that was a good idea.)” As the adage goes visionary entrepreneurs can not manage scale but with out their vision there will be no scale to manage.
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