“Building trust is the critical success factor of management, yet it is often non-existent in Today’s world.”

Richard D'Aven
Dartmouth Business School



“You can’t have success without trust.”

Jim Burke
Former CEO
Johnson & Johnson

In 2005, only 54% of consumers in the USA trusted businesses to do the right thing and only 39% trusted government to do the right thing.

In Europe, just 39% trusted businesses and 31% trusted government to do the right thing.

On the organizational level, trust within companies has also declined. In the U.S., only 51% of employees have trust and confidence in senior management.

Organizational leaders have repeatedly complained for decades about money wasted on training programs that have little or no long-term impact. Human resource professionals have lost credibility in boardrooms for not delivering programs that improve the bottom-line and legitimately impact behavior.

 

Is there a potential root cause?

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